|
Darius Mikolajewski is Director of
Allwelt International. He consults to a variety of businesses on all
aspect of internet marketing, with his particular specialty being
marketing content of websites.
In addition, Darius is also a writer of popular books about diets
and healthy eating, and owns a number of websites selling them in a
variety of forms.
Darius is a well-known public speaker in the business world of
Australia. He is frequently invited by industry bodies and
government organisations to talk about internet marketing, as well
as effective marketing strategies in general.
To view ordering options, click here.
*
Please note that the
Money-back Guarantee applies only to Australian customers. All disputes
are handled in accordance with Australian law.
To view ordering options, click here.
*
Please note that the
Money-back Guarantee applies only to Australian customers. All disputes
are handled in accordance with Australian law.
|
Selling on the Internet. Conquer the
World in 10 Easy Steps.
The fastest, simplest, practical guide to
use the Internet to make money.
By DARIUS MIKOLAJEWSKI
© 2004-7 Darius Mikolajewski. All rights reserved.
Free preview
INTRODUCTION
If someone told you ten years ago that one day you’d be able to start to
start a one-man shop at home and sell to millions of people all over the
world, what would you think?
This is the reality today. There are millions of businesspeople making
excellent living out of selling their product or service on the Net,
reaching millions of customers without leaving home. Unfortunately, the
opposite is also true – there are millions of businesspeople losing
money while trying to sell on the Net.
What is the difference between those two? This book aims at providing a
simple answer to this fascinating question. It does that by looking at
what the successful guys actually do (and how they do it), and then
breaking it into a sequence of ten simple steps, easy enough for anyone
to follow.
These are the ten steps to conquering the online world:
STEP 1 - Setting objectives
STEP 2 - Designing a website
STEP 3 - Creating the content
STEP 4 - Domain name registration
STEP 5 - Publishing and hosting
STEP 6 - Search engine optimisation
STEP 7 - Advertising on the Net
STEP 8 - Shopping carts and payment gateways
STEP 9 - Converting visitors to buyers
STEP 10- Converting buyers into customers
The following chapters will address each of them in turn.
STEP ONE – SET OBJECTIVES
For any activity to be undertaken in business, it must result in either
1) sales growth, or 2) cost reduction. If the activity doesn’t deliver
one of those, it will not be done.
The same applies to internet business. Most businesses start with their
first website to reduce marketing costs: when a customer calls with an
enquiry, instead of sending out a catalogue or arranging a meeting to
present their product, they can simply point out to the information on
their website.
In this scenario the website is not designed to bring in more business,
in the form of generating prospects and leads for the business; its role
is simply to provide credibility and a very cheap way to distribute
information about the products and services offered. At the same time
the business continues to rely on traditional forms of lead generation,
such as advertising.
While this approach does usually deliver significant cost savings, it
will not make you rich. The way to make millions on the Net is to use it
for what it was meant to be used – to generate new business. This is
what I mean by conquering the online world.
Every day hundreds of millions of people log on the Net in search of
goods and services. Whatever your business is offering, there will be
thousands of qualified prospects looking for it 24 hours every day.
There will also be thousands of businesses just like yours trying to
sell to them. How do you stay ahead?
Well, the first step is to know what you want, to set your objectives.
If all you want is reduction in marketing costs, you’ll be able to skip
the steps 6 to 10.
The good news is, by picking up this book you are already a mile ahead
of your competitors. Chances are, they don’t even know their internet
objectives, not to mention a strategy to achieve them. In the internet
age the source of wealth is no longer land and capital; it is
information. By reading this book you are acquiring this source right
now – congratulations!
To view ordering options, click here.
*
Please note that the
Money-back Guarantee applies only to Australian customers. All disputes
are handled in accordance with Australian law.
|
